Stripe powers Higgsfield’s global expansion and marketplace launch

<figure><img src="https://imgix.cosmicjs.com/c38ec200-ad5e-11f1-88c6-910437611bfe-higgsfield-newsroom-4000x2000.png" alt="Higgsfield Stripe Logo Lockup"></figure>

SAN FRANCISCO AND DUBLIN—Stripe, the programmable financial services company, today announced that Higgsfield, a generative AI video production platform for creative professionals, is expanding its use of Stripe to support its growth and launch a new marketplace. Higgsfield doubled its annual revenue run rate from $100 million to $200 million in just two months, relying on Stripe for checkout, payments, billing, and fraud prevention to grow globally.

Higgsfield integrated with Stripe in three days with a single backend engineer ahead of its product launch last year. It is now using Stripe Connect to launch a marketplace to enable creators primarily from the United States, Europe, UK, South Korea, Japan, and Canada to sell and monetize content on its platform. Connect lets Higgsfield onboard and verify creators, route payments from customers to those creators, and pay out earnings while handling onboarding, identify verification, and compliance globally.

“Higgsfield operates at a global scale, where reliability and compliance matter as much as speed. Stripe provides the enterprise-grade foundation that allows us to support multiple payment methods, operate across markets, and evolve our business model with confidence,” said Alex Mashrabov, founder and CEO of Higgsfield.

Higgsfield uses Stripe to accept payments from its global customer base across credit cards and local payment methods, including Pix in Brazil, Kakao Pay in South Korea, Naver Pay in Japan, and WeChat Pay. Higgsfield also accepts stablecoin payments with Stripe to reduce cross-border transaction costs. Link, Stripe’s consumer wallet used by more than 200 million consumers, now powers over 40% of Higgsfield’s transactions.

Stripe’s Adaptive Pricing allows Higgsfield to display prices in local currencies at checkout across 150 countries, providing a localized checkout experience for its customers. Using Stripe’s AI-powered payment optimizations, Higgsfield has achieved a 95.6% authorization rate across the United States, Europe, and Australia.

Higgsfield uses Stripe Billing to run subscriptions and experiment with pricing as its business evolves. Billing also helps recover revenue that would otherwise be lost to failed payments and reduces churn as the customer base grows. With Stripe Tax, it handles global tax compliance, from identifying obligations to calculating and collecting taxes and supporting filings across jurisdictions. And Stripe Radar helps Higgsfield identify and prevent fraud in real time.

Stripe is building the economic infrastructure for AI. That includes partnering with the most ambitious AI companies and being their growth partner by providing the most reliable and fastest-improving financial infrastructure. Every company in the Forbes AI 50 that monetizes does so on Stripe.